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March 22, 2005
Designer Tap Water for Parisians
No less than fashion designer Pierre Cardin has created a designer water decanter for the municipal water company, Eau de Paris.
BBC News reported that this marketing idea came about due to a recent poll which revealed that 51% of Parisians drink bottled water. According to Franck Madureira of Eau de Paris, "It's all about giving Paris water an image and explaining why it is good for you."
Eau de Paris, which distributed the carafes in front of the Hotel de Ville today to mark World Water Day, claims its mineral and sanitary quality is just as good as that of any bottled water.
No surprise to us at watersecrets.com
Posted by Stephen Betheil at March 22, 2005 04:13 PM
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