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March 15, 2005
Seth Godin: Evian is Just Water Should be no Surprise
Seth Godin, an incredibly smart marketing guy, and best-selling author, has a brilliant blog illustrating examples of marketing deceptions inspired by his new book, "All Marketers Are Liars."
One example he gives, The Billion Dollar Water Story, will hit home to Water Secrets Blog readers.
He says that Evian, like the rest of the bottled water industry, uses
marketing expertise to convince us we should pay for what we can get
free from a tap.
I posted Evian Bottle Water From the Alps? on this topic on December 9th.
Glad to see Mr. Godin's brilliant mind on water!
Posted by Stephen Betheil at March 15, 2005 09:35 PM
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