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May 25, 2005
The Brita Rip-Off
Brita water filters claim to be the leading supplier of water filters in the world. What they don't tell the consumer is that there is a better and more efficient way to filter tap water.
In my previous blog, I wrote about a Brita Executive in Denial concerning the existence of KDF; with it major advantage the extension of filter life. Here I would like to tell you of an example of why Brita disdains the use of KDF.
A replacement filter for a $34.99 cost Brita faucet mount water filter costs $29.99 for two, the most cost effective way to buy them.
The filter will last for four months, according to Brita.
On this website, we sell a model 2400 for $39.95 and it lasts for a minimum of five years of clear, filtered water because half of it is filled with KDF. The Brita faucet mount water filter would cost in that same five years, a whapping $244.92!
Now I will admit, the Brita filter is more attractive and takes up less space than our model 2400, but I thought the purpose of water filtration is simply clear potable water.
Posted by Stephen Betheil at May 25, 2005 06:46 PM
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