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December 02, 2008

Environmentalists Cite Nestle Water for False Ads in Canada

nestle_water.jpgFriends of the Earth Canada, the Polaris Institute, the Council of Canadians, Wellington Water Watchers and Ecojustice have formally accused Nestle Waters Canada of violating the Canadian Code of Advertising Standards "by making false and misleading statements regarding the environmental impacts of its product" in a full-page newspaper ad in the Globe and Mail this October.

The ad which resulted in the complaint said, "most water bottles avoid landfill sites and are recycled" and that "bottled water is the most environmentally responsible consumer product in the world", as well as "Nestle Pure Life is a Healthy, Eco-Friendly Choice."

"They can spin the bottle all they want, but the truth is there is no green solution to bottled water," said Joe Cressy, Campaigns Coordinator, for the Polaris Institute, in Ottawa.

"We welcome the opportunity to show that we have, in fact, been honest in our conversation with Canadians, with the media and with government of the environmental stewardship exercised by our industry," said John Challinor, a spokesman for Nestle Waters Canada.

"This is part of a bigger problem of what we call 'green washing," said Hugh Wilkins, staff lawyer at Ecojustice Canada, formerly Sierra Legal Defense Fund. "This is that producers are saying that they are doing things in an environmentally sensitive manner when the facts, on occasion, don't support it," as reported by Reuters Canada.

Posted by Stephen Betheil at December 2, 2008 01:22 PM

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Comments

I agree there is no solution for bottled water but there is abetter way. You can make your own "bottled" water in your home with the proper filtration system.

Posted by: Sam Medici [TypeKey Profile Page] at December 14, 2008 05:29 PM

I agree there is no solution for bottled water but there is abetter way. You can make your own "bottled" water in your home with the proper filtration system.

Posted by: Sam Medici [TypeKey Profile Page] at December 14, 2008 05:29 PM

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